This project redefined Samsung.com’s global site structure—which was previously fragmented by product—into a single unified platform, enhancing brand consistency and user experience (UX). By carefully analyzing user journeys, we designed a flexible flow that naturally connects product discovery to purchase, while upgrading the GUI of key screens to elevate visual polishedness. Furthermore, we established comprehensive interaction guidelines to systematize transition, motion, and feedback elements, delivering a consistent digital experience that meets user-centric global standards.