글로벌 피트니스 브랜드, 액트플러스

액트플러스는 글로벌 피트니스 테크기업 브랜드로 창의적이고 다양한 제품, 유익한 콘텐츠 그리고 혁신적인 기술을 통해 “더 쉽고 편하게” 건강한 삶이라는 목표를 두고 있습니다.

액트플러스에서 추구하는 브랜드 아이덴티티를 나타낼 수 있도록 시각적인 요소를 활용하여 브랜드 방향성을 더 명확하게 볼 수 있는 경험을 제공합니다.

기존 여러 경로를 파편화된 제품 판매 채널에서 구매했던 제품으로 인해 브랜드 가치 전달, 제품소개에 대한 한계가 있었습니다. 이번 웹사이트 런칭을 통해 한계가 있었던 제품 소개와 브랜드 가치를 사용자에게 명확하게 전달할 수 있도록 프로젝트를 진행했습니다.

Health Products E-Commerce ActPlus

Client.

액트플러스

Project Period.

Nov. 2021 - Feb. 2022 (4개월)

Part.

GUI Design

Program.

Mobile + Web

Web Site

Design Works

While there is no shortage of dating apps today, most rely heavily on appearance-driven profiles. 'Flowing' departs from this traditional approach, launched with the core mission of connecting individuals based on shared values.

Dating App Service

Flowing

Korail Talk is a service that goes beyond basic train transportation, offering tourism train packages for independent and themed travel to create special memories for passengers. As a personal project, I conducted a full renewal by identifying user pain points through comprehensive user research and interviews.

Mobility Service Renewal

Korail Talk

Hyundai Card goes beyond the traditional value of currency, defining trends through its unique card plates, premium packaging, libraries, and culture projects. To amplify its reputation for innovative branding and marketing, I led a web interface renewal project that captures the essence of this industry leader.

Brand Site

Hyundai Card My Company

Grano is an order management service that allows wholesalers and restaurant owners to trade directly, enabling them to order ingredients at affordable prices. The project began with the discovery that restaurant owners buy ingredients at retail prices or from food marts, which include increased fees from multiple distribution layers, while distribution companies mainly trade with a limited number of clients.